what they have to do to appeal to this younger generation it's a necessary evil.
Very few people are interested in outer space these days. I mean it when I say that.
None of my co-workers can even name half the planets in our solar system. I wouldn't count them as the "younger generation", but even from people within my age group - there is a very real disconnect between being curious about space. It most likely gets even worse as you move to the generation or two ahead of our demographic.
I think society has become very inward-looking, especially with this new selfie culture, and documenting everything they do to for the internet. This is what interests people, rather than reading about why the fuck it's awesome that the sun has solar prominences that are the size of four earths stacked on top of each other. Or other very cool things to know, like the fact that the infamous Eagle Head Nebula (Pillars of Creation) was decimated by a wavefront from a supernova thousands of years ago - except we can still see it because light from the nebula takes 7,000 years to reach us. We can still see it alive and birthing stars, like a time machine - even though that thing was destroyed ages ago.
So much cool goddamned shit in space, and all anyone cares about was what vapid filter some jack-off celebrity used on instagram.